Every business needs to have a communication page.
Websites ranging bigger and sophistication coming from a local restaurant with a Fortune 500 company, have contact pages.
Within my current startup I've seen many requests… from the
pizza delivery guy letting us know he was in the front door to
potential investors looking to speak with his management team.
When you are setting encourage contact page
(and getting the traffic volume of an local restaurant) you may not be considering how
to regulate your contact requests when site traffic increases.
But the truth is should.
Think of putting together automation that alerts support, sales or another stakeholders inside your company when a communication request comes
through. You could make a dropdown field in a form for forms of contact requests.
You'll be able to arrange logic for most marketing automation platforms
that sends email alerts to the appropriate resource in your startup based
upon the kind of request the viewer selects.
I'd been buried with contact requests after we launched beta.
Like a cloud-based product I saw many product support requests.
So we mapped form submissions on our contact page
to develop support tickets in Zendesk.
You also want to arrange redundancies so contact requests (important ones!) don't get lost
in just one recipient's inbox. You'll be able to alert multiple recipients, create
reminder emails, or trigger automatic replies to make contact with requests with information that will solve their
problem. This is actually quite simple to setup with all-in-one marketing platforms like HubSpot.